The Evolution of 30x30: The Strong Inside Out Tour

It's a big week for us here, Strongies. This week, we start dreaming bigger again. This week, we launch The 2014 Strong Inside Out Tour.We learned so much from last year's 30x30 Project Tour, and have integrated those lessons into the structure of this year's tour. We're learning, we're growing and we're helping you get–and stay–strong.

Evolved Events

Though we're hitting fewer cities this year, the events will be much bigger than they were last year.We want these events to be transformational, and I'm calling in help to make sure we cover the gamut of health and wellness.Each city's event will be different, but here are some of the unique ways we're expanding:

• We're taking over football fields. Yes, football fields.
• We're bringing in goodies like snacks, drinks and giveaways.
• We're throwing raffles to benefit To Write Love On Her Arms.
• We're adding on yoga and other fitness classes for longer events.
• We're having "fireside" chats about what it means to be strong.
• We're making these half-day, full-day and weekend-long celebrations of life!

This year's events are all grown up thanks to our city partners, and we're excited to see you there!

Leaving Lasting Impact

Donations for this year's tour go further than just travel expenses. This year, we're revolutionizing the way people get fit by tailoring programs to mindsets.Though we are giving 50% of our proceeds from these events to To Write Love On Her Arms, it's important to me that I help the participants of the bootcamp directly. During The 30x30 Project, I didn't know how to make our impact long-lastingLast year, I tried to keep the motivation going with people who attended our events. I created Movement Meetups to coach people individually, and I tried to stay in contact with everyone via email, but it was just too much for one person. There was no structure to it.It broke my heart to ship off from each city without leaving the participants with something tangible that would encourage them to keep moving forward.This year, we're changing that.I am creating an answer to, "How do I keep going?" It's something I've been doing with my training clients for years, but have never been able to scale until now.

In addition to taking this tour on the road with the money I raise during our IndieGoGo crowdfunding campaign, I'm creating a track-based online platform to help motivate and guide you to strengthen your body and your mind.

Like a choose-your-adventure program, you'll decide what track you want to go on depending on your state of mind. Each track includes a workout regimen, mindset reminders and access to group support through monthly group coaching sessions and a Facebook Group.Your specific struggle dictates the program you receive. If you're depressed, you'll get a different program than if you're calm and collected. It's all personalized by group, and other people in your group will be working on the same goal with you.With track-specific Facebook Groups and monthly Group Coaching Sessions, we can work toward the goal of feeling better–inside and out–together. You will be held accountable, you will be shown how strong you truly are, and you will rise above the struggle.

Everyone who comes to a Strong Inside Out Tour event gets free access to the platform for a month!

Don't worry: if you can't make it out, you can still rise with us. This platform will be for everyone who struggles to start and stick with a movement program, and will be individualized for what your obstacle is right now.I've found that people are more successful in my programs when they are going through the work with others. We are all here, fighting for what's important to us. We don't need to do this alone.Let's sweat out the struggle together.

We Need Your Help NOW

If you're looking for a way to help us get the word out on launch day, please sign up for our Thunderclap! It's a social media sharing platform that allows us to schedule everyone's tweets and Facebook updates on the same day, at the same time. Bonus? It's totally free.Our Thunderclap will be hitting the interwebs on Friday, June 20th at 9:30 AM PDT. Please join us in getting this hope out into the world, and help us succeed at this year's crowdfunding goal!

CLICK HERE TO JOIN OUR THUNDERCLAP!

With so much gratitude my heart might explode,Amy