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Oh, rebel rebel, you’re so welcome here.

We’re Strong Inside Out, a community to draw strength from, a source of energy to encourage you, and a momentum to support you on your journey through health. We believe that strength doesn’t come from muscle alone; it’s EQUAL parts body, mind and spirit. Real strength is developed by:

  • Training minds and bodies to move together (they were born for each other).
  • Building your spirit, not ignoring it.
  • Supporting your body, not beating it into submission.

Our movement refuses to conform to metrics that some “performance health pro” has deemed “enough.” No, we stand up to what we’re told we “should be” and focus instead on building our own individual health without scales or judgments. Because f**k metrics.

If you’re tired of feeling like you’re not enough all the time, or maybe you’ve been waiting until you’re _____ to start living your life, you’re in the right place, baby. No qualifications necessary.

Welcome to The Movement.

To read more about our founder, Amy Clover, keep scrolling…


I’m a writer (most of the blog posts are written by yours truly), fitness personality for Cyberobics & McFit (over 150 gyms across Europe feature me on a big screen), motivational speaker, teacher and mental health advocate… I also know what it’s like to have “getting out of bed” be my win for the day.

I know what it’s like to look in the mirror and hate who’s looking back, to feel like you have no control whatsoever over your mind or your life, to feel like you’re so broken that you’re beyond healing. I’ve struggled with clinical depression, Obsessive Compulsive Disorder and eating disorders throughout my entire life. In fact, they almost killed me. I hit rock bottom in 2005 when I was hospitalized on suicide watch.


Having my freedom stripped from me in that hospital shocked me back to life: it hit me that I’d given up. I’d never even tried to take action to feel better because I just assumed that nothing would ever work for me.

With this realization fresh in my mind, I committed to working on myself from the inside out as soon as I was released. After all, the worst had already happened. I figured I had nothing else to lose.

Over the next few years, I roller-coastered up and down trying to find methods that worked. Some stuck, some sank me deeper. No matter what, though, I got back up.


One discovery was the key to my mental and physical transformation: Movement.

After getting into the gym to lose weight off my already healthy body of all reasons, I started to realize that I’d feel powerful AF during my sweat sesh, AND I’d leave the gym feeling stronger inside and out. Plus, all the work I was doing with my therapist got stickier (meaning it worked better). I became such a believer in the power of Movement that I dived head-first into life as a personal trainer, but I had no idea how much work I still had to do…

Through working at the gym where aesthetics were king, my Obsessive Compulsive Disorder and eating disorder flared up big time.

I became obsessive about the “perfect” body and addicted to the need to conform to an unhealthy standard of “fitness.” I needed that fix, and I’d hurt myself to get it. Starving myself, throwing up, poisoning my body with diet pills, overtraining to the point of injury and hormonal imbalance: all of these were the norm for me.

I hit rock bottom yet again when I reached 13% body fat for a video shoot, then promptly binged 10 pounds back on the next week. I just couldn’t stop. With help from my supporters, I got back into recovery and fully committed to healing my body, mind and spirit. A few years later, here I am in balance, living in the gray zone, finally happy and at peace no matter how my body looks, how much I can lift, what I eat or how I compare to anyone else.


Ready to join our Movement? Get on in here, babe. You’ve got everything it takes. These are good places to start:

  • F**k Metrics – This is the beginning of our movement to embrace an inclusive form of Health and rebel against everything we’ve been told we need to be to be enough.
  • Redefining “Health” – Wondering what the difference between our definition of Health is, and what most people think it is? Read this.
  • Mental Optics – A review of how our filters affect how we see the world, and how to shift them.
Get weekly motivation straight to your inbox with our Weekly Motivational newsletter. In it, you’ll get an intention for the week and action-spiration to live your life in Health sans scales and judgments. Click here!

We are a community dedicated to helping every member decide for themselves what Health is for them as an individual. So reach out, comment, and be heard!

Here’s to the end of conforming to generic and unrealistic “health” standards. Here’s to the revolt for your individual Health, ’cause no one’s Health is like yours, baby!